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Distribuidora Internacional de Alimentación (DIA)

DIA is a Spanish multinational company specialising in the distribution of food, household and personal care products. DIA Group is a leading proximity food retailer network with 6,169 own and franchise stores in Spain, Portugal, Brazil and Argentina.

General 1
DIA sources from local suppliers and serves everyday fresh products and grocery needs to 16 million loyal customers thanks to its 39,583 employees around the world. In 2017 LetterOne acquired an initial shareholding in DIA, becoming a minority investor. This subsequently increased to 77.7% of DIA’s total share capital.

Since L1 became the company’s reference shareholder in May 2019, DIA has focused on three key initial strategic priorities:

  1. Building capabilities to drive the transformation, including the attraction of world-class retail and management talent, the promotion of promising internal talent, and a clearly defined operational model with empowered teams leading each of DIA’s four geographies along with core central capabilities;
  2. Rebuilding DIA’s reputation through clear values-oriented leadership, including a fundamental change of culture, the recruitment of a strong, independent board, transparent engagement with the communities where DIA operates, and the rebuilding of relations with the company’s franchisees;
  3. Transforming DIA’s customer value proposition to regain relevancy in all markets, including a rebuilt assortment with key elements of fresh and private label, the implementation of a value for money pricing strategy, active management of stores and formats, a new and improved long-term franchise model as well as a new operational excellence programme.
Case Study
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In 2020, DIA delivered sustained top line performance, with high like-for-like sales progression, particularly in Spain. These positive results demonstrated the progress DIA made along its multi-year business transformation plan. The top line performance was supported by an increase in margins, continued cost discipline and a strengthened financial structure with positive cash flow, lower net debt with an enhanced maturity profile, and improved working capital.

DIA continues to focus on building a modern proximity offer, an attractive value proposition, freshness, operational excellence, a win-win franchise model, and an outstanding own brand offer across its four countries of operation.

For more information please visit the DIA website.